UX / UI
Art Direction
OREO, Mondelez
Mondelez was looking to enter the direct-to-consumer market by building a customizable gift box system that could be applied to any of its FMCG brands, with the first up to the plate being OREO.
Mondelez was looking for a direct-to-consumer product that could be built once and then easily skinned to suit their different brands such as OREO and Milka.
I built a set of brand-agnostic wireframes that fit various amount of predefined gifting scenarios that could then be implemented across multiple brands.
Explore the wireframes document below.
Once the wireframes were built out, we were tasked with bringing it to life using one of Mondelez’s star brands, OREO.
They wanted something playful, vibrant, and uniquely OREO. So my team and I established the look of the site by designing the website’s homepage and a suite of graphics. The Shop OREO design also included a custom set of OREO icons for every occasion.
Explore some of the key screens below.